Jumeirah Bay is the most discreet ultra-prime address in Dubai. Shaped like a seahorse and connected to Jumeirah 2 by a single bridge, the island carries only 128 plots across roughly 600,000 sqm. There is no public transit, no tourists, no through-traffic. The infrastructure itself filters who lives here.
The anchors
The Bulgari Resort & Residences (Meraas / LVMH) opened in 2017 and effectively defined the island's brand identity — Italian ultra-luxury, a private marina, the Bulgari Hotel, residences from around AED 20M.
In February 2023, Meraas launched Bvlgari Lighthouse — 4–5BR penthouses and sky villas from AED 99M, 6,439 to 14,417 sqft. The project sold out, with the final two penthouses trading for a combined AED 282 million in June 2025. Delivery is Q1 2027 on a 90/10 plan.
Plot transactions
Individual plots on Jumeirah Bay routinely trade at AED 100M+. In March 2025, a single villa on the island sold for a record AED 330 million — the highest single villa transaction in the island's history.
Who lives here
Centimillionaires and billionaires, primarily European, Russian, and GCC royal and business families. There is no off-plan inventory left outside Bulgari Lighthouse, and resale liquidity is thin by design.
Investment dynamics
Service charges are high (AED 35–50/sqft annually). Yields are not the point — the proposition is genuine land scarcity and a closed buyer pool that supports one-way pricing. For a private client looking to deploy AED 100M+ into a single Dubai asset with structural appreciation, Jumeirah Bay is the conversation. Speak with our private client team.